14 ordinary members of the U.K. public are challenged to go on the run, and to drop off the grid for up to 28 days. This is a twist on the reality TV genre, with simulated 'state' tracking by professional investigators, hackers, profilers and ex-police officers. With limited financial resources, those hunted must do whatever they can to maintain a low profile against hunters who use every trick in the book to find, track and catch them.